PROJECT OVERVIEW

Umami is a modern sushi brand inspired by the rich, savory depth of the fifth taste. The campaign brings that flavor to life visually, blending traditional Japanese aesthetics with contemporary minimalism across digital platforms.

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A logo design and animated identity set the tone, while four social media mockups extend the brand into the digital space, creating a cohesive, modern presence that feels both authentic and fresh. The project showcases how Umami’s visual identity can be as bold and memorable as its flavors.